Until earlier this year, I wouldn't even consider getting a dog. The reason? Because I knew once I was set on getting one, it wouldn't take long cause I'm a sucker. Turns out the first place I went I found one.
Thinking back on it--I was very much like a Client at that point. I had made up my mind and was ready to move forward with my "project." The time was right. I also knew there were loads and loads of dogs out there that I could have. Little did I know Zohi was an excellent (and unintentional) business developer.
I actually saw her with her two sisters. I call this the "interview." While they were all cute, cuddly, energetic etc...Zohi was different. She carried herself in a different manner. She immediately came up to me multiple times while her sisters went off sniffing an assortment of scents in the yard. She was unique and she spent time with me--and that's why I picked her.
In attaining client share, our companies are much like the millions of cute puppies in this world. So many to choose from, most are very similar and have unique qualities about them that they must exhibit to differentiate themselves. But the main point here is simple: understand who your Client is and make sure that you cater to their needs. Of course Zohi didn't know this, but I wanted a dog that was unique and liked spending time with me. Lucky for me, she did just that.